The Future of Health Is More, Better, Cheaper – Strategy+Business

digital_technologyConsumer will take more power in health-related decision and will drive the market

Within a decade, the health business will look and feel much more like other consumer-oriented, technology-enabled industries . It will have its own Amazon-style, iconic brands—companies that give consumers an easy way to access information, doctors, and treatments; provide them with a variety of services and products at a variety of prices; and centralize their care through user-friendly interfaces. And thanks to this growing trend, plenty of entrants into the market would like nothing better than to upend the old model of care, empowering consumers while taking some of the industry’s annual US$2.9 trillion market for themselves.

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